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November 25, 2021 3 Tools Towards a Powerful Analytical Report

The analysis is the basis of any activity. It helps to detect some strengths and weaknesses of a work. Analytical reports show how a product is developing. Short links are no exception. Statistical analysis reveals the most engaging links and the one that needs some improvements; target audience and its interests. Today, on the Zordo Go blog, we'll walk you through the tools that help to analyze the success of your short links deeper. Zordo Go represents detailed statistics to monitor the behavior of short link visitors. However, there are advanced tools, Zordo Go integrates with, which help you to get in-depth results. For example, to group the products, to investigate the specific channels of traffic, to exclude the coworkers' IPs not to mish-mash the statistics results, or to view the most visited pages among users. Google Analytics Of course, it’s the most popular web analytical service, which is here in the article. Google Analytics helps to map the behavior of users from the very first visit. Zordo Go and Google Analytics open access to tracking detailed statistics results of the short links. For example, you can: Uncover how many times a particular short link has been clicked and conclude which content engages people most. Group your short links into lists, depending on the content. Add segments based on brand names, customer behavior, and target campaigns towards these segments. Analyze how your Google Ads campaigns are performing. This will enable you to measure the effectiveness of keywords and special offers. Investigate a detailed source of traffic. Zordo Go statistics often shows the “direct” source. It might be not a redirect straight from the source; it might be a certain social channel. Create targets to receive essential data, for example, find out the conversion rate of the site. It is almost impossible to assess the effectiveness of online business and marketing campaigns without targeted information. Google Analytics is easy to set up on Zordo Go. It takes you 2 minutes to implement tracking ID, which brings advanced impact on statistical data in the future. Google Tag Manager Google Tag Manager lets you set up tags to monitor users’ actions. For example, to track the number of people clicking on short links or specific CTAs. Implement the tags to send them to your third-party analytical service. If you set up the Events tags in Google Tag Manager, you will track those Events in Google Analytics under Behavior/Events. Google Tag Manager is a kernel of analytics, making it easier and more convenient to use. With GTM, all of your tags are in one place. The advantage of using Google Tag Manager is that when you integrate your GTM account with other services, such as Google Analytics, Google Ads, LinkedIn, they receive data straight from Google Tag Manager. For example, if you integrate your Google Analytics account with your Google Tag Manager account, your Events will be tracked in Google Analytics for further creating Google Analytics reports with specific and accurate data. Integrating Short.io with Google Tag Manager means that GTM receives data about clicks from Short.io and sends it to Google Analytics. UTM tags Adding UTM tags to your short links is the simplest tool you can use to get more accurate statistics data. UTM tags provide valuable information about clicks on you and are necessary for the proper collection of statistics and high-quality analysis. UTM parameters help you to identify, which of your campaigns generate revenue and which don’t. For example, you can find out which Facebook post, or which email, drove customers to the target URL.

November 25, 2021 How to Improve Social Media Delivery

What ideas do you have when thinking about social media delivery? No, no. It has nothing common with food delivery :) It's about social media strategy and ways to share content that will fit your audience's interests. Today, on the Zordo Go blog, we will talk about how to strengthen social media delivery to engage the audience. Sharing content with the audience can be performed in different ways: short posts with a description of a product and a link to a website; infographic; blog articles; TikTok videos; podcasts; interviews...the list is endless. Let's start with the first option. 1. Social Media Posts Sharing a short post with a preview of a source is always relevant to the audience. It gives a chance to show a piece of an article or share an idea of a new product with a preview. How can the audience be engaged with the post by commenting, sharing it, or clicking the link? Create a short 1-2 sentenced text that briefly describes the advantages of a promoted source. Remember to include a short URL to a source. Why the short URL? Using short links, you let the audience be engaged to the post, as instead of a long random-charactered link, you share a tiny link. This tiny URL contains a custom domain that increases brand trust; a customized slug that hints about the content. 2. Infographic Infographic is a way to depict complicated things easily. The valuable thing in the infographic is that it works like a pictured blog - it highlights what needs to be paid attention to. People recognize and remember visual material better and faster than text. That is the reason why infographic is becoming more popular than articles with texts. Such an approach towards content creation and delivery will engage the audience. 3. Blog Of course, blogs are among the content types. Zordo Go uses blog articles to tell customers about short links in detail as an example of a company. The blog is an excellent tool to cover all things that are possible with a brand. Such an approach is well combined with sharing posts on social networks. This way, you keep your audience aware of new features, some use cases, or tricky things. 4. TikTok videos TikTok is a social network that has lived through a period of becoming a network for sharing humor or dance videos and sharing useful content. Now you will find there a lot of education and motivational content. And it is still the top social network among users. That's why it is good for your brand to conquer TikTok, as the audience like how TikTok videos are presented. 5. Podcasts Podcasts provide a pragmatic format that is a good fit for our fast-paced lives. People are ready to listen to audio for longer than watching videos or reading texts: while jogging, driving, at home, while cleaning up or preparing dinner, any time when their hands are busy but their ears not. And that is a good point for the brand to integrate into the trend. Conclusion The mentioned above ways of content delivery are a good start point towards improving content delivery. A good option is to test all the possibilities and choose several that your audience like the most.

November 25, 2021 Role of Short Links for Personal Branding

In this century of modern technologies and active social media use, everyone is trying to create a personal image. A girl posts a beautiful bouquet, conveying an image of a "lucky girlfriend." Parents share pictures of their kids' achievements to create a "best parents" brand. In the same way, businessmen and women create personal brands in the business world. Everything you do in social networks counts for your reputation: what you say, what you write, and even the links you share. The Importance of Personal Branding Personal branding is what you show other people about yourself and the way others perceive you. So, a personal brand is the front page, whether for recruiter, followers, or customers. Everything you share influences your personal image. For example, www.william-brown.photo characterizes the person as a photograph, while www.lukebranch.music does the same but as a musician. Short Links in Personal Branding Short links are a bridge between visitors and original URLs, such as your LinkedIn profile, CV, personal blog, or website. Short links hide long URLs, which often contain random characters and tracking codes. Short links, on the contrary, contain real words and are more meaningful. Here we can build a relation between short links and personal branding. Let's say we are hiring a new content manager and that there are two links to the candidate's portfolio and resume. The second link is more easily perceived by our eyes and lets us understand the contents of the link content: we know exactly what we can expect after we click. Zordo Go provides adding a custom domain and customizing a link path to create memorable short URLs. Zordo Go also enables customers to track the statistics of short links to check when and from where visitors are coming.

November 24, 2021 30+ Ways to Expand Your Use of Zordo Go

One thing Zordo Go users have in common is a need for powerful, reliable short links. Some depend on our metrics to make important business decisions, while others need our branding tools to help build and protect their brands. There are teams that use us to organize and measure their multichannel link initiatives, support their contactless payment flow, optimize their internal communications…the list goes on and on. Some use Zordo Go for all this and more. We created The A–Z Guide to Zordo Go Features, Tools & Use Cases for avid free users and enterprise account veterans alike—and everyone in between—to discover new ways to use their short links. We’re sharing a snippet of the guide below. To access the complete version, download it for free. A – Analytics Zordo Go’s real-time analytics offer teams a single, better source of truth for understanding how their communications are performing across channels, platforms and devices, as well as over time. “Discovering the analytics [in] Zordo Go has changed the game for me. I can track exactly how many people are interested in my content, I can measure the source of the traffic and see success over time.” – Zordo Go user, G2 Product Review ⭐⭐⭐⭐⭐ 5/5 Comprehensive metrics like clicks, geographic data (down to the city level) and top referring channels help you understand what content is resonating with your audience and apply your learnings to share more of the content and communications they want. Analytics & data highlights ✅ Link history – up to 2 years  ✅ Link reporting – up to 90 days  ✅ Dashboard reporting – up to 90 days  ✅ City-level data  ✅ Country-level data  ✅ Device-type tracking ✅ Mobile deep link reporting And, with a click of a button, you can export link data on individual and overall links for deeper analysis using your team’s preferred analytical tools. B – Branding Your brand is your business’s most valuable asset. You’ve invested in establishing it. Zordo Go can help you build and reinforce it with every link that you share. Custom domains & branded links Zordo Go makes it easy to search and connect a custom domain to your account so you can share branded links. These are links that have your brand in them instead of the default “bit.ly.”  Trust and recognition are critical to getting clicks. By using branded links in your communications, your audience will recognize your brand as a trusted source and will be more compelled to click. “With the shorter URL, it simply looks better and we’re able to use a custom domain that fits with our brand.” – Clark Ritchie, Senior Software Engineer at Specialized, a Zordo Go Customer Auto-branding With some paid plans, you can take advantage of auto-branding. When you activate auto-branding, if someone outside of your organization shortens a link in Zordo Go that directs to your websites, we’ll automatically create a link using your custom domain. This increases awareness of your brand and gives you additional insight into how your content is being consumed. C – City-level data City-level data tracks the location of link metrics down to specific cities across the globe. With this data you get pinpoint insights and precise opportunities for highly-targeted, geo-specific engagements. It’s available on both individual and overall links. Many customers use this rich link data to see which cities deliver the most clicks across all of their content. With city-level data, you gain detailed insights into where your communications are making an impact so you can make smarter geo-specific investments.  For example, you can: ✅ Double-down on targeted media spend in specific cities ✅ Make more informed decisions around investments in local events ✅ Understand what communications and content are resonating in which cities so you can more precisely target your messaging and offerings Check out the rest of our ebook, The A–Z Guide to Zordo Go’s Features, Tools & Use Cases, to learn more. In it, we spotlight some of the most popular (and, in some cases, surprising) ways our customers leverage Zordo Go. You’ll find examples of how they use Zordo Go to enable and improve important workflows, and learn about some of the features and tools they use to do it.